Mike Lamb, CEO, Thailand, Fitness & Lifestyle Group  -Mike Lamb has been a leading figure in the Asia fitness industry since the early 1990s, holding senior roles with major international operators for over 25 years. As Group Managing Director of Fitness First Asia (2000–2007), he established the brand across six markets and opened more than 70 clubs, while also playing a key role in developing the Middle East franchise business. From 2008–2012, Mike supported Virgin Active’s Asia-Pacific expansion as Chairman and Special Advisor, driving growth in Australia, Singapore and Thailand. Between 2012 and 2016, he held senior leadership and investment roles with Jatomi Fitness, CHI Fitness and FIRE Fitness in Malaysia. In 2017, Mike joined Jetts 24 Hour Fitness to lead its Asia launch, scaling to 60 clubs now in Thailand, with further expansion underway. Having opened more than 180+ company-owned fitness centres across Asia under six major brands, Mike is widely regarded as one of the region’s most experienced fitness chain operators.