Genevieve Ross

Genevieve Ross is Co-Founder at Reforming Pilates and a speaker at Beyond Activ Americas in Dallas, USA.

Genevieve Ross is Co-Founder at Reforming Pilates and a speaker at Beyond Activ Americas in Dallas, USA.

Jeanine Minaty is Chief Communications & Culture Officer at Kieser.

Zeynep Sirel Fırat is Co-CEO at Mars Athletic.

As Chief Operating Officer of MOVATI Athletic, Tyler Ostrem leads day-to-day operations and ensures alignment between strategy and execution across the business. With more than 20 years of experience in the fitness industry, he is known for driving operational excellence,…

Mario Tarquinio serves as Head of National Accounts and Verticals at Les Mills, leading strategic partnerships with some of the largest and most influential fitness operators in North America. He works closely with executive teams, providing guidance on how to unlock growth through…

Rene Swart, CFO, EMEA, Lift Brands and a speaker at Beyond Activ Europe in Madrid, Spain.

Inés Ledo is the CEO of Gym Factory and a speaker at Beyond Activ Europe in Madrid, Spain.

Shannon Tracey is the SVP Sales at Xplor Fitness & Leisure, leading the boutique segment, and has been immersed in the industry since 2008 with a front-row seat to its evolution. She began on the operator side—working at SoulCycle when…

Herman Rutgers is an international executive with an extensive experience in managing international businesses, of which the last 32 years have been in the global fitness industry. He is President of Global Growth Partners, his consulting company in The Netherlands.…

Alena Stavnjak is Corporate Director, Spa at Starwood Hotels and a speaker at Beyond Activ Americas in Dallas, USA.