Driving Amsa Hospitality’s business growth as Chief Executive Officer, Muin Serhan brings 25 years of global experience with leading hotel brands, guiding the team toward long-term success and an ambitious IPO target. His career as a high-performing hotelier demonstrates a…
Jason Tubbs is COO of Fitness First MENA and a talented commercially focused operations professional with over 25 years experience in the Leisure and Health and Fitness Industry. Proven International expertise in all areas of running a successful health club,…
Fabrizio Colciago is the CEO of UPTIVO, a fitness technology company specializing in biometric data, wearable integrations, and AI-driven coaching. UPTIVO created NATE, an AI virtual personal trainer that transforms biometric data into personalized experiences, enabling fitness operators to boost…
Nicole Nason is Director of International Franchise Operations at Gold’s Gym, bringing more than 20 years of leadership experience in the global fitness industry. She has held executive roles with two Gold’s Gym Master Franchisees in the Middle East, where…
Ghader Jayzani is the Director of the Standards and Accreditation Department at Ministry of Sport, Saudi Arabia, the Leaders Development Institute (LDI). With 10 years of professional experience, including work with the Saudi Commission for Health Specialties, Ghder currently leads…
Kurt Mangum II is a global fitness industry executive with 15+ years of experience driving strategic partnerships, leadership development, and workforce innovation. As Vice President of Partnerships at ISSA, he leads initiatives that connect certification to careers—building scalable, revenue-driven partnerships…
Austin Lee is the Regional Head & Key Account Manager at InBody and a speaker at Beyond Activ World in Riyadh, Saudi Arabia.
Couro Seck is a leading voice in the evolution of global wellbeing, spearheading the creative vision and strategic direction of Mind Oasis, Rituals’ pioneering multisensory wellbeing concept. With a strong background in trend research, experience design, and concept innovation, she…
Muhammad Waris Sarfaraz is an award winning CFO and fellow Chartered Accountant (FCA, FPFA, SOCPA) by profession with over 20 years of diversified experience of financial leadership across Middle East and Asia regions. Having spent years working for conglomerates in…
Jamie Moore is a dynamic leader in the fitness and wellness industry, bringing over a decade of experience working with some of the world’s most prestigious fitness brands and health clubs. As Director of Fitness at SIRO One Za’abeel, Jamie…
