Overview
Barry’s is “The Best Workout in the World” and has disrupted the fitness industry since its inception in 1998 in Los Angeles. As the trailblazer of the boutique fitness movement, Barry’s fundamentally reshaped how people approach fitness, creating a high-energy, immersive experience that fosters both physical transformation and a supportive, empowering community. With innovative in-studio and digital class modalities, Fuel Bars, and retail offerings, Barry’s has grown into a global lifestyle brand. Today, with more than 92 studios across 16 countries Barry’s is a worldwide phenomenon, with a devoted, cult-like following, making working hard and getting strong not just a goal, but a fun and inspiring experience.
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Why Invest
With proven portability across both time and culture, Barry’s 26+ years of innovative, science-backed training has built a following that transcends our iconic Red Room. At the premium end of the fitness landscape, Barry’s boutique positioning amid the growing HIIT category offers a unique client experience with a devoted following. Across the globe, Barry’s multi-sensory Red Room experience boasts a soundproofed, dimly red-lit space designed to boost confidence, antimicrobial rubberized flooring, a booming sound system with specially-curated playlists, weights, bands, benches and state of the art Woodway treadmills. Led by world-class instructors, classes push clients to achieve their fitness and wellness goals. Studios also offer premium locker room amenities, a welcoming lobby with the Fuel Bar, seating, and front desk check-in — all supported by top-tier franchise services and technology for a best-in-class experience.
- Category defining boutique fitness brand
- International Area Development Agreements for full country/regional development
- Best-in-class unit economics, high AUVs, and proven portability across markets
- Passionate instructors with ultra-low turnover; innovative training based on proven science
- Highly desirable partner for leading brands (e.g. lululemon, Nike, etc.)
- Best-in-class Franchise Support
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Opportunities Available Now
Multi-unit area development agreements for 10-year term; full country/region-wide exclusivity in the following priority markets:
APAC:
- Japan
- South Korea
- India
- Thailand
- Australia
- Singapore
- Hong Kong
- Vietnam
- New Zealand
LatAm:
- Brazil
- Colombia
- Chile
- Peru
350 – 700 SQM
Facility Size
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