{"id":73259,"date":"2026-05-22T22:52:36","date_gmt":"2026-05-22T14:52:36","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=73259"},"modified":"2026-05-27T03:23:24","modified_gmt":"2026-05-26T19:23:24","slug":"zach-apter","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/speakers\/zach-apter\/","title":{"rendered":"Zach Apter"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Zach Apter is Chief Marketing Officer at <a href=\"https:\/\/www.playlist.com\/\" data-type=\"link\" data-id=\"https:\/\/www.playlist.com\/\" target=\"_blank\" rel=\"noopener\">Playlist<\/a>, the parent company of Mindbody, Booker,\u00a0ClassPass, EGYM, and Kite. <\/h3>\n\n\n\n<p>Prior to the introduction of Playlist in 2025, Zach served as CMO of Mindbody and, before that, as SVP of Consumer Revenue &amp; Growth, where he led pricing, packaging, yield management, marketing, and business development.\u00a0Zach began his\u00a0tenure at\u00a0ClassPass\u00a0in 2015, where he served as Chief Commercial Officer.\u00a0<\/p>\n\n\n\n<p>Earlier in his career, Zach was Head of Business &amp; Competitive Strategy for Google&#8217;s self-driving car project (now Waymo) and General Manager of Microsoft&#8217;s\u00a0global\u00a0Corporate Strategy team. He began his career at Mercer Management Consulting and co-founded Stadia Group, a SaaS company helping professional sports organizations yield manage their ticket inventory.\u00a0Zach holds a degree in Economics from Stanford University and is the named inventor\u00a0on\u00a0multiple patents in consumer\u00a0technology\u00a0services.\u00a0Zach is also a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/americas\/\">Beyond Activ Americas<\/a> in Dallas, USA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zach Apter is Chief Marketing Officer at Playlist, the parent company of Mindbody, Booker,\u00a0ClassPass, EGYM, and Kite. Prior to the introduction of Playlist in 2025, Zach served as CMO of Mindbody and, before that, as SVP of Consumer Revenue &amp; Growth, where he led pricing, packaging, yield management, marketing, and business development.\u00a0Zach began his\u00a0tenure at\u00a0ClassPass\u00a0in [&hellip;]<\/p>\n","protected":false},"featured_media":73295,"template":"","speakers-type":[85],"class_list":["post-73259","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2026-americas-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers\/73259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media\/73295"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media?parent=73259"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/speakers-type?post=73259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}