{"id":66934,"date":"2025-11-06T19:02:56","date_gmt":"2025-11-06T11:02:56","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=66934"},"modified":"2025-11-06T19:03:28","modified_gmt":"2025-11-06T11:03:28","slug":"david-zanker","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/speakers\/david-zanker\/","title":{"rendered":"David\u00a0Zanker"},"content":{"rendered":"\n<p>David\u00a0Zanker is the Founder of\u00a0<strong><a href=\"http:\/\/franchisedigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Franchise Digital<\/a><\/strong>, a marketing technology platform transforming how fitness and franchise brands manage digital campaigns at scale. With deep experience across franchising, marketing, and technology,\u00a0David\u00a0bridges the gap between creative strategy and operational execution for multi-location businesses.<\/p>\n\n\n\n<p>Over the past decade,&nbsp;David&nbsp;has&nbsp;<strong>managed more than 300 pre-sale campaigns across seven countries<\/strong>, overseen&nbsp;<strong>over $5 million in ad spend<\/strong>&nbsp;for the fitness industry, and generated&nbsp;<strong>over 20,000 franchise enquiries and more than 500,000 member leads<\/strong>. Having been an&nbsp;<strong>award-winning multi-site franchisee<\/strong>&nbsp;himself, he understands both the realities of local marketing and the complexities franchisors face when trying to scale it.<\/p>\n\n\n\n<p>David\u2019s career spans leadership roles in education technology and marketing, including as CEO of&nbsp;Australia\u2019s largest student management system provider. He later founded&nbsp;<strong><a href=\"http:\/\/functionaldigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Functional Digital<\/a><\/strong>, the agency that rocketed&nbsp;<strong>BFT&nbsp;<\/strong>from 20 locations to more than 330 globally. To achieve that scale,&nbsp;David&nbsp;built a proprietary ad localisation platform and technology stack that has since evolved into&nbsp;<strong>Franchise Digital,&nbsp;<\/strong>used by franchisors and agencies to power networks like Upstate, Anytime Fitness,&nbsp;@Pilates, inLIFE Wellness, J.I.M, Stepz, and Xponential Fitness.<\/p>\n\n\n\n<p>At\u00a0<strong><a href=\"https:\/\/beyondactiv.com\/events\/apac\/\">Beyond Activ Asia-Pacific<\/a> <\/strong>in Melbourne, Australia, David\u00a0will share exclusive data and insights from managing millions in ad spend and thousands of campaigns, revealing the science behind high-performing local marketing. His session explores:<\/p>\n\n\n\n<p>How brands are using the\u00a0<strong><a href=\"http:\/\/franchisedigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Franchise Digital<\/a><\/strong>\u00a0platform to deploy hyperlocal creative at scale, returning marketing strategy in-house while enabling seamless transparency and collaboration between franchisors, franchisees, and agencies. The result:\u00a0<strong>freedom within a framework<\/strong>, happier franchisees, 40% better performing campaigns, and brand protection at scale.<\/p>\n\n\n\n<p>Why\u00a0<strong>location-specific content<\/strong>\u00a0delivers\u00a0<strong>74% higher click-through rates<\/strong>\u00a0than generic templates.<\/p>\n\n\n\n<p>How ad fatigue reduces performance, with\u00a0<strong>34.5% higher engagement<\/strong>\u00a0on first views compared to repeats.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David\u00a0Zanker is the Founder of\u00a0Franchise Digital, a marketing technology platform transforming how fitness and franchise brands manage digital campaigns at scale. With deep experience across franchising, marketing, and technology,\u00a0David\u00a0bridges the gap between creative strategy and operational execution for multi-location businesses. Over the past decade,&nbsp;David&nbsp;has&nbsp;managed more than 300 pre-sale campaigns across seven countries, overseen&nbsp;over $5 million [&hellip;]<\/p>\n","protected":false},"featured_media":66935,"template":"","speakers-type":[71],"class_list":["post-66934","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2025-apac-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers\/66934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media\/66935"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media?parent=66934"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/speakers-type?post=66934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}