{"id":59570,"date":"2025-05-14T14:55:02","date_gmt":"2025-05-14T06:55:02","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=59570"},"modified":"2025-05-16T11:31:57","modified_gmt":"2025-05-16T03:31:57","slug":"yael-dornbusch","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/speakers\/yael-dornbusch\/","title":{"rendered":"Yael Dornbusch"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Yael Dornbusch is the Chief Subscription Officer at <a href=\"https:\/\/www.zumba.com\/en-US\" target=\"_blank\" rel=\"noopener\">Zumba Fitness<\/a> where she leads global strategy and execution for the company\u2019s largest business unit: its subscription-based ecosystem. <\/h3>\n\n\n\n<p>She oversees revenue growth, customer acquisition, lifecycle marketing, and retention\u2014driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.<\/p>\n\n\n\n<p>With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick\u2014turning casual customers into loyal advocates.<\/p>\n\n\n\n<p>Yael first joined Zumba as its very first employee in 2003. After earning her MBA from Columbia Business School, she took on brand management roles at Procter &amp; Gamble, where she led strategy for global affinity brands such as Dolce &amp; Gabbana, Gucci, Escada fragrances, and Iams Pet Food.<\/p>\n\n\n\n<p>Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.<\/p>\n\n\n\n<p>Yael is a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/americas\/\">Beyond Activ Americas<\/a> in Dallas, USA. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yael Dornbusch is the Chief Subscription Officer at Zumba Fitness where she leads global strategy and execution for the company\u2019s largest business unit: its subscription-based ecosystem. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention\u2014driving a high-performing, customer-centric model that powers long-term engagement and business sustainability. With nearly two decades of experience, Yael is [&hellip;]<\/p>\n","protected":false},"featured_media":59612,"template":"","speakers-type":[69],"class_list":["post-59570","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2025-americas-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers\/59570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media\/59612"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media?parent=59570"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/speakers-type?post=59570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}