{"id":57988,"date":"2025-03-04T11:52:05","date_gmt":"2025-03-04T03:52:05","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=57988"},"modified":"2026-03-07T09:14:37","modified_gmt":"2026-03-07T01:14:37","slug":"craig-cote","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/speakers\/craig-cote\/","title":{"rendered":"Craig Cote"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">As the CEO of <a href=\"https:\/\/www.mountainsidefitness.com\/\" data-type=\"link\" data-id=\"https:\/\/www.mountainsidefitness.com\/\" target=\"_blank\" rel=\"noopener\">Mountainside Fitness<\/a>,&nbsp;Arizona\u2019s largest locally owned and operated fitness center, Craig Cote brings his passion for growth and employee empowerment to the fitness industry.&nbsp;<\/h3>\n\n\n\n<p>With Craig\u2019s diversified background in banking, commercial finance and real estate development, prior to Mountainside Fitness, Craig spent two decades serving as a Chief Financial Officer, leading acquisitions, negotiating property sales and lease contracts, overseeing inventory disposition and managing real estate portfolios topping $500 million in assets.\u00a0Craig is responsible for overseeing all facets of the Mountainside Fitness organization. Craig drives the mission, vision, value, and engagement with his Board of Directors and the Arizona community. He assists in the growth of Mountainside through partnerships with vendors, contractors, community leaders.\u00a0Craig\u2019s tenacity for growth and success exudes from his day to day activities from visiting and improving the individual clubs to the continued initiative of creating the Premium Value membership type.\u00a0Craig\u2019s positive influential leadership style motivates team members both within the clubs and the corporate office.\u00a0A native to Arizona, Craig graduated and received a Finance Degree from Northern Arizona University.\u00a0He is happily married, has two daughters, and two dogs.\u00a0He enjoys traveling with his family and an avid supporter of local charities. <\/p>\n\n\n\n<p>Craig is also a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/americas\/\" data-type=\"link\" data-id=\"https:\/\/beyondactiv.com\/events\/americas\/\">Beyond Activ Americas<\/a> in Dallas, USA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the CEO of Mountainside Fitness,&nbsp;Arizona\u2019s largest locally owned and operated fitness center, Craig Cote brings his passion for growth and employee empowerment to the fitness industry.&nbsp; With Craig\u2019s diversified background in banking, commercial finance and real estate development, prior to Mountainside Fitness, Craig spent two decades serving as a Chief Financial Officer, leading acquisitions, [&hellip;]<\/p>\n","protected":false},"featured_media":58037,"template":"","speakers-type":[69,85],"class_list":["post-57988","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2025-americas-speakers","speakers-type-2026-americas-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers\/57988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media\/58037"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media?parent=57988"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/speakers-type?post=57988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}