{"id":4420,"date":"2021-08-25T16:39:56","date_gmt":"2021-08-25T08:39:56","guid":{"rendered":"https:\/\/wp.thefitsummit.com\/?post_type=all_speakers&#038;p=4420"},"modified":"2025-07-11T09:15:32","modified_gmt":"2025-07-11T01:15:32","slug":"debra-strougo","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/speakers\/debra-strougo\/","title":{"rendered":"Debra Strougo"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Debra Strougo is the Founder of Row House and CEO of <a href=\"https:\/\/fitizensholdings.com\/\" data-type=\"link\" data-id=\"https:\/\/fitizensholdings.com\/\" target=\"_blank\" rel=\"noopener\">Fitizens Holdings<\/a>.<\/h3>\n\n\n\n<p>Debra Strougo is a visionary founder, strategic leader, and industry connector in health and fitness, known for driving innovation, advocacy, and meaningful growth.\u00a0Her career has been defined by a deep commitment to community-building and a talent for uniting people, brands, and ideas to push the industry forward.<\/p>\n\n\n\n<p>As the founder of Row House, Debra built a category-defining brand in a saturated market\u2014scaling it into a national name before its acquisition by Xponential Fitness. Following that success, she shifted her focus to empowering other entrepreneurs, acting as a&nbsp;<strong>Founder\u2019s Co-Pilot<\/strong>&nbsp;to help wellness brands like&nbsp;<strong>Your Reformer<\/strong>&nbsp;and&nbsp;<strong>Pvolve<\/strong>&nbsp;scale with intention and impact. Her specialities are brand and business development, with a strong understanding of the franchise space.&nbsp;<\/p>\n\n\n\n<p>Debra also plays an active role in shaping the future of the industry. She serves on multiple advisory boards, including the&nbsp;<strong>Health &amp; Fitness Association (formerly IHRSA)<\/strong>, where she was instrumental in post-COVID rebranding efforts and in bringing fresh energy and innovation to Capitol Hill advocacy efforts.<\/p>\n\n\n\n<p>These days she is particularly interested in the longevity space.&nbsp;<\/p>\n\n\n\n<p>Debra is also a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/americas\/\">Beyond Activ Americas<\/a> in Dallas, USA.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founder, Row House and CEO<\/p>\n<h5>Fitizens Holdings<\/h5>\n","protected":false},"featured_media":61683,"template":"","speakers-type":[59,69],"class_list":["post-4420","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2024-americas-speakers-confirmed","speakers-type-2025-americas-speakers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers\/4420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media\/61683"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/media?parent=4420"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/wp-json\/wp\/v2\/speakers-type?post=4420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}