{"id":74966,"date":"2026-08-13T04:35:38","date_gmt":"2026-08-12T20:35:38","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=74966"},"modified":"2026-08-13T04:43:36","modified_gmt":"2026-08-12T20:43:36","slug":"jessica-yarmey","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/th\/speakers\/jessica-yarmey\/","title":{"rendered":"Jessica Yarmey"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Jessica Yarmey became President of <a href=\"https:\/\/www.squeezemassage.com\/franchising\" data-type=\"link\" data-id=\"https:\/\/www.squeezemassage.com\/franchising\" target=\"_blank\" rel=\"noopener\">Squeeze Massage<\/a> following the brand\u2019s acquisition by wellness conglomerate GoSaga in November of 2025. <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With 12 locations nationwide, including its flagship in Studio City, CA, Squeeze delivers a \u201cway better\u201d massage experience through thoughtfully designed spaces, an intuitive app, and a guest-centered approach. In this role, Yarmey is focused on accelerating Squeeze\u2019s national expansion via franchising and strengthening the current shop performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seasoned franchise and brand leader, Yarmey brings more than 25 years of experience growing global brands including Gold\u2019s Gym, Burger King, and Club Pilates, where she served as CMO during its rise to becoming the world\u2019s largest Pilates franchise. She later founded KickHouse Fitness, scaling the concept from zero to 30 locations before its acquisition by Mayweather Boxing + Fitness in 2022. Yarmey is also a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/th\/americas\/\" data-type=\"link\" data-id=\"https:\/\/beyondactiv.com\/events\/americas\/\">\u0e40\u0e2b\u0e19\u0e37\u0e2d\u0e01\u0e27\u0e48\u0e32 Activ Americas<\/a> \u0e43\u0e19\u0e14\u0e31\u0e25\u0e25\u0e31\u0e2a, \u0e2a\u0e2b\u0e23\u0e31\u0e10\u0e2d\u0e40\u0e21\u0e23\u0e34\u0e01\u0e32.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jessica Yarmey became President of Squeeze Massage following the brand\u2019s acquisition by wellness conglomerate GoSaga in November of 2025. With 12 locations nationwide, including its flagship in Studio City, CA, Squeeze delivers a \u201cway better\u201d massage experience through thoughtfully designed spaces, an intuitive app, and a guest-centered approach. In this role, Yarmey is focused on [&hellip;]<\/p>\n","protected":false},"featured_media":74967,"template":"","speakers-type":[85],"class_list":["post-74966","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2026-americas-speakers"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/all_speakers\/74966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/media\/74967"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/media?parent=74966"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/speakers-type?post=74966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}