{"id":72835,"date":"2026-05-07T04:06:00","date_gmt":"2026-05-06T20:06:00","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=72835"},"modified":"2026-05-07T14:46:39","modified_gmt":"2026-05-07T06:46:39","slug":"dina-elshurafa","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/th\/speakers\/dina-elshurafa\/","title":{"rendered":"Dina ElShurafa"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Dina\u00a0Elshurafa is co-founder of <a href=\"https:\/\/www.reformathletica.com\/\" data-type=\"link\" data-id=\"https:\/\/www.reformathletica.com\/\" target=\"_blank\" rel=\"noopener\">Reform Athletica<\/a> and a lawyer of 15 years.\u00a0\u00a0<\/h3>\n\n\n\n<p>Tapping into her\u00a0obsession with perfectionist hospitality and a passion for creating transformative spaces, her aim was to create a space that would empower individuals to reach their physical and mental potential through expertly curated classes and community-focused experiences.\u00a0\u00a0Dina has spearheaded the launch of the first location in Dubai\u2019s Jumeirah in 2018, ICD Brookfield DIFC in 2023 and for Reform Athletica\u2019s first international location in Riyadh, Saudi Arabia in 2026, playing a pivotal role in establishing RA as a leading fitness destination in the Middle East. Her\u00a0mission is to foster a culture of quality, precision, and belonging, aligning with Reform Athletica\u2019s ethos of offering hospitality and wellness redefined. Dina is also a speaker at <a href=\"https:\/\/beyondactiv.com\/events\/th\/europe\/\" data-type=\"link\" data-id=\"https:\/\/beyondactiv.com\/events\/europe\">\u0e40\u0e2b\u0e19\u0e37\u0e2d\u0e01\u0e27\u0e48\u0e32\u0e41\u0e2d\u0e04\u0e17\u0e35\u0e1f\u0e22\u0e38\u0e42\u0e23\u0e1b<\/a> \u0e43\u0e19\u0e21\u0e32\u0e14\u0e23\u0e34\u0e14 \u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e2a\u0e40\u0e1b\u0e19.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dina\u00a0Elshurafa is co-founder of Reform Athletica and a lawyer of 15 years.\u00a0\u00a0 Tapping into her\u00a0obsession with perfectionist hospitality and a passion for creating transformative spaces, her aim was to create a space that would empower individuals to reach their physical and mental potential through expertly curated classes and community-focused experiences.\u00a0\u00a0Dina has spearheaded the launch of [&hellip;]<\/p>\n","protected":false},"featured_media":72836,"template":"","speakers-type":[],"class_list":["post-72835","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/all_speakers\/72835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/media\/72836"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/media?parent=72835"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/th\/wp-json\/wp\/v2\/speakers-type?post=72835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}