{"id":67724,"date":"2025-12-11T05:06:01","date_gmt":"2025-12-10T21:06:01","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=67724"},"modified":"2025-12-15T22:40:56","modified_gmt":"2025-12-15T14:40:56","slug":"mumtaz-demirci","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/es\/speakers\/mumtaz-demirci\/","title":{"rendered":"Mumtaz Demirci"},"content":{"rendered":"<p>Mumtaz Demirci es codirector general de <a href=\"https:\/\/www.macfit.com\/\" data-type=\"link\" data-id=\"https:\/\/www.macfit.com\/\" target=\"_blank\" rel=\"noopener\">Marte Atl\u00e9tico<\/a> (MAC), donde dirige la transformaci\u00f3n digital de la empresa desde hace m\u00e1s de cuatro a\u00f1os. Con experiencia en telecomunicaciones en Turkcell, Vodafone y Ericsson, ha creado y ampliado varios productos digitales que afectan a millones de usuarios. Es el visionario detr\u00e1s de MAC+, una superapp de fitness con m\u00e1s de 2 millones de usuarios, y es responsable de la construcci\u00f3n de un ecosistema integrado de fitness f\u00edsico-digital impulsado por datos y tecnolog\u00eda. Mumtaz tambi\u00e9n es ponente en <a href=\"https:\/\/beyondactiv.com\/events\/es\/europe\/\" data-type=\"link\" data-id=\"https:\/\/beyondactiv.com\/events\/europe\/\">Beyond Activ Europe<\/a> en Madrid, Espa\u00f1a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mumtaz Demirci is the Co-CEO of Mars Athletic (MAC), where he has been leading the company\u2019s digital transformation for over four years. With a background in telecoms at\u00a0Turkcell, Vodafone, and Ericsson, he has built and scaled multiple digital products impacting millions of users. He is the visionary behind\u00a0MAC+, a fitness super-app with over\u00a02 million users, [&hellip;]<\/p>\n","protected":false},"featured_media":67725,"template":"","speakers-type":[81],"class_list":["post-67724","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2026-europe-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/all_speakers\/67724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/media\/67725"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/media?parent=67724"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/speakers-type?post=67724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}