{"id":67178,"date":"2025-11-19T23:49:37","date_gmt":"2025-11-19T15:49:37","guid":{"rendered":"https:\/\/beyondactiv.com\/events\/?post_type=all_speakers&#038;p=67178"},"modified":"2025-11-20T00:05:40","modified_gmt":"2025-11-19T16:05:40","slug":"bernardo-rocha-novo","status":"publish","type":"all_speakers","link":"https:\/\/beyondactiv.com\/events\/es\/speakers\/bernardo-rocha-novo\/","title":{"rendered":"Bernardo Rocha Novo"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Bernardo Rocha Novo es un l\u00edder experimentado en el sector del fitness, y actualmente es Consejero Delegado de SC Fitness, el grupo que est\u00e1 detr\u00e1s de las principales marcas de gimnasios de Portugal, Solinca y Element. <\/h3>\n\n\n\n<p>Bajo su direcci\u00f3n estrat\u00e9gica, SC Fitness ha ampliado sustancialmente su presencia, con m\u00e1s de 80 clubes operativos y el reciente lanzamiento en la Rep\u00fablica Checa. Bernardo es licenciado en Ciencias Econ\u00f3micas y ha cursado estudios ejecutivos en importantes escuelas de negocios, como IMD, Harvard, INSEAD y Kellogg. Anteriormente, Bernardo acumul\u00f3 experiencia comercial, de marketing y de estrategia empresarial en Procter &amp; Gamble. Bernardo tambi\u00e9n es ponente en <a href=\"https:\/\/beyondactiv.com\/events\/es\/europe\/\" data-type=\"link\" data-id=\"https:\/\/beyondactiv.com\/events\/europe\/\">Beyond Activ Europe<\/a> en Madrid, Espa\u00f1a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bernardo Rocha Novo is a seasoned leader in the fitness industry, currently serving as CEO of SC Fitness, the group behind Portugal\u2019s leading gym brands Solinca and Element. Under his strategic guidance, SC Fitness has expanded its footprint substantially \u2013 operating more than 80 clubs and recently launching in the Czech Republic. He holds a [&hellip;]<\/p>\n","protected":false},"featured_media":67181,"template":"","speakers-type":[81],"class_list":["post-67178","all_speakers","type-all_speakers","status-publish","has-post-thumbnail","hentry","speakers-type-2026-europe-speakers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/all_speakers\/67178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/all_speakers"}],"about":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/types\/all_speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/media\/67181"}],"wp:attachment":[{"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/media?parent=67178"}],"wp:term":[{"taxonomy":"speakers-type","embeddable":true,"href":"https:\/\/beyondactiv.com\/events\/es\/wp-json\/wp\/v2\/speakers-type?post=67178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}